Digital Marketing Basics Techniques to Grow Your Business

Digital Marketing Basics Techniques to Grow Your Business
It's easy to get overwhelmed when you start talking about digital marketing. With so many different tools, tactics, and strategies, and new social media websites coming out almost every week, it's hard to know where to even start. And that's why in today's article, we're going to cover three fundamental Digital Marketing Basics Techniques so you can build profitable and high, converting digital marketing campaigns.
Digital marketing is often made to sound overly confusing, but it doesn't need to be. The simple truth is that digital marketing is just waiting for its marketing but done digitally. Deep I know, but while there are a lot of similarities between traditional and digital marketing, there are also some key differences that can mean the difference between a winning campaign that makes you money and a losing campaign that gets you nowhere.

Define Your Target Market

All that difference between traditional and digital marketing before you do anything, you first need to identify and clearly define your target market and who it is that you're trying to reach. This is crucial because your target market will dictate how you advertise, where you advertise, and what you advertise. 

 As an example; 
  • You're going to want to use a very different message to market to a 63-year-old grandmother who likes gardening and lives in Oregon. Then you are to at a 22-year-old male who is a recent college grad, likes CrossFit, and lives in Florida.
Both of these markets are likely to respond to completely different images messages, and they likely hang out in different places online, clearly defining them first allows you to target them better. Who saves you time and money by now, marketing to people who are unlikely to care about what you're offering. Once you've identified your target market and found who they are, what they like, and where they hang out online.

Use Native content

Which you create content that looks native to the platform. It's on. Native content is really just fancy talk for safe content that looks like it belongs there. This means taking a look at how others are using whatever platform you want to be using and then leveraging and creating content that feels like it fits there.

 Now there's an important note here; 
  • Whatever content you create, whether it's an advertisement, an article or post, or an image you want to walk. The fine line between fitting in and standing out.
The best way to describe this is that you want your content to stand out, but for the right reasons, not because it looks like it doesn't belong there. 

A few examples of native content that fits in well standing out would be taking a great unique product or brand pictures for Instagram writing compelling and thought-provoking articles on LinkedIn and keeping your Facebook ads friendly, social, and human. And keeping your tweets on Twitter short and engaging and at all times, be sure to deliver a clear and consistent brand message so your results get compounded over time.

Track Everything

One of my favorite things about digital marketing is the ability to track how your campaign is performing. Unlike traditional marketing where you're not really sure how many people saw your message, or if they did anything about it. With digital marketing, you can measure everything in fact.

There's almost too much information, so it can be easy to get overloaded and overwhelmed, which is why I almost always suggest simplifying it as much as possible, which usually allows us to narrow it down to one key metric to watch and measure.

  • So if your goal is to get people to see your message, then measure a metric called impressions, which is how many times your ad was shown.
  • If your goal is to get more clicks to your website landing page or shopping. And watching measures a metric called clicks to the website.
If your main goal is to have people take a certain action online and watch whatever metric best aligns with that, whether it's conversions, calls, clicks, or key page views,   the best way to start is to just pick one and then measure how things are performing so you can find ways to tweak and improve it over time. 

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